Regulated credibility Vestd is FCA-regulated, B Corp-certified, and ISO 27001-certified, which signals strong compliance and trust for enterprise customers seeking secure and ethical equity management and fundraising solutions.

SMB to scale With 51-200 employees and revenue between 1M and 10M, Vestd targets growing mid-market companies that need scalable employee share schemes, making them a prime candidate for upsell as customers expand their teams and fundraising activities.

Ownership platform Position Vestd as a comprehensive equity management and fundraising readiness platform to replace piecemeal tools, appealing to organizations looking to consolidate share schemes, cap tables, and related compliance in one solution.

Education as hook Leverage Vestd’s rich resources and free specialist consultations as a doorway to engage potential customers, offering demos tied to specific pain points like incentive alignment, regulatory compliance, and fundraising preparedness.

Tech ecosystem fit Integrations with Stripe, Microsoft Azure, Intercom and other popular tools create a favorable entry point for partnerships or co-selling with tech stacks common in mid-market HR, finance, or legal teams.