Veteran-focused expansion Leverage the VetAssist program and nationwide network to target senior care agencies, hospices, and veteran-focused service providers seeking to increase client census and access VA benefits for their clients.

Affiliates and tech Promote partnerships with affiliated companies like SmartCompanion Care and Chronic Care Assist to offer hybrid care solutions, appealing to agencies looking to expand virtual care capabilities and technology-enabled services.

Funding readiness Capitalize on recent funding and growth signals, such as debt funding partnerships and Inc. 5000 recognition, to approach potential clients and partners with credibility and a proven growth story.

Complementary services Position as a resource for agencies, social workers, and case managers to help clients qualify for VA Aid and Attendance benefits, creating cross-sell opportunities with home care providers and marketing to referral partners.

Strategic partnerships Target collaborations with care providers, elder law attorneys, and community organizations already engaging veterans or senior populations to expand referral networks and joint marketing efforts.