Executive leadership Recent leadership changes with a new Executive Director in July 2026 and a prior retirement in June 2026 signal strategic pivots and potential needs for change management, donor engagement, and program funding conversations.

Funding potential A revenue range of 1M to 10M and ongoing partnerships with long-term supporters like Consumers Energy and CG Financial Services indicate room to expand sponsorships, grants, and corporate social responsibility collaborations aligned with veteran and family welfare.

Partnership opportunities Historical collaboration with Leisure Care and current focus on veteran and family services suggests targeting senior living, veteran-focused employers, and service providers for joint programs, in-kind support, and employer-driven volunteering initiatives.

Digital engagement The tech stack shows active use of cloud, e-commerce, and CMS platforms (AWS, WordPress/WooCommerce, Wix) presenting avenues for improved donor portals, online fundraising campaigns, and targeted digital marketing partnerships.

Impact and reach With a focused mission on military and family support and a relatively lean staff (11-50 employees), there is a clear opportunity to offer scalable solutions like program analytics, volunteer management tools, and efficiency programs to amplify impact.