Via magazine Employee Directory
Book and Periodical PublishingCalifornia, United States11-50 Employees
Via is a magazine and website that serves AAA members across nine western states, offering content grounded in the credibility of the AAA brand. Founded in 1917 as The California Motorist, the publication today reaches households across Northern California and beyond, including Arizona, Nevada, Utah, Oregon, Idaho, Montana, Wyoming, and Alaska. Based in Walnut Creek, California, Via operates within the book and periodical publishing sector and maintains a readership that benefits from trusted, widely accessible coverage across print and online formats. The organization employs a regional approach to publishing, with a history rooted in automotive and travel-focused content that supports readers in navigating highways and destinations throughout its expansive geographic footprint.