Established Market Presence Via magazine boasts a long-standing presence since 1917, serving a loyal subscriber base across Northern California and extending into multiple western states, representing a significant regional media footprint ideal for localized advertising opportunities.

Digital & Data Capabilities With an advanced tech stack including Google Analytics, Adobe Tag Manager, and Facebook Pixel, Via demonstrates strong digital infrastructure and data-driven strategies, opening avenues for targeted marketing and analytics service offerings.

Moderate Revenue Scale Generating between $10 million and $25 million in revenue with a lean team of up to 50 employees, Via presents an appealing opportunity for scalable partnership models aimed at enhancing their growth and operational efficiency.

Regional Audience Reach Serving households across nine states with high market penetration, Via provides a valuable platform for brands seeking to target regional audiences with tailored content and regional campaigns.

Potential for Content Expansion Given Via's strong brand backing and digital presence, there is potential for developing new content formats, expanded digital offerings, or innovative advertising solutions to increase engagement and revenue streams.