Insights

Audience scale Via Magazine targets AAA members across nine western states with broad household reach, presenting a large, relevant audience for travel, automotive, lifestyle, and local business advertisers seeking regional penetration.

Brand trust As an award-winning publication tied to the AAA brand, Via offers credibility and readership loyalty that can boost advertiser confidence and improve conversion for partner campaigns.

Digital readiness Existing tech stack including Google Analytics, Google Tag Manager, Facebook Pixel, New Relic, and Snowplow enables sophisticated audience measurement, retargeting, and data-driven optimization for advertising and sponsored content.

Revenue potential Current revenue range and media footprint suggest opportunities for expanding digital partnerships, sponsored content, and targeted ad packages to mid-market brands aligned with travel, automotive, and lifestyle segments.

Strategic partnerships Regional focus across multiple western states and the heritage of California Motorist positions Via as a compelling partner for advertisers looking for local experiential campaigns, cross-promotions, and affiliate-like programs.

Similar companies to Via magazine

Via magazine Tech Stack

Via magazine uses 8 technology products and services including Google AdSense, Facebook Pixel, SiteCatalyst, and more. Explore Via magazine's tech stack below.

  • Advertising
  • Facebook Pixel
    Analytics
  • SiteCatalyst
    Analytics
  • Analytics
  • Content Management System
  • PHP
    Programming Languages
  • Real User Monitoring
  • Facebook
    Widgets

Via magazine's Email Address Formats

Via magazine uses at least 4 email formats:
Via magazine Email FormatsExamplePercentage
First.Last@viamagazine.comJohn.Doe@viamagazine.com
65%
First_Last@viamagazine.comJohn_Doe@viamagazine.com
17%
Last@viamagazine.comDoe@viamagazine.com
12%
Last.First@viamagazine.comDoe.John@viamagazine.com
6%

Frequently Asked Questions

What is Via magazine's phone number?

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You can contact Via magazine's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Via magazine's official website and social media links?

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Via magazine's official website is viamagazine.com and has social profiles on LinkedIn.

How much revenue does Via magazine generate?

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As of August 2026, Via magazine's annual revenue is estimated to be $10M - $25M.

What is Via magazine's SIC code and NAICS code?

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Via magazine's SIC code is 2721 - Periodicals: Publishing, or Publishing and Printing and NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Via magazine have currently?

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As of August 2026, Via magazine has approximately 22 employees across 2 continents, including North America and South America. Key team members include Advertising Director: C. S. Explore Via magazine's employee directory with LeadIQ.

What industry does Via magazine belong to?

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Via magazine operates in the Book and Periodical Publishing industry.

What technology does Via magazine use?

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Via magazine's tech stack includes Google AdSense, Facebook Pixel, SiteCatalyst, Snowplow, Drupal, PHP, New Relic and Facebook.

What is Via magazine's email format?

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Via magazine's email format typically follows the pattern of First.Last@viamagazine.com. Find more Via magazine email formats with LeadIQ.
Via magazine logo

Via magazine

Book and Periodical PublishingCalifornia, United States11-50 Employees

Via is a magazine and website that serves AAA members across nine western states, offering content grounded in the credibility of the AAA brand. Founded in 1917 as The California Motorist, the publication today reaches households across Northern California and beyond, including Arizona, Nevada, Utah, Oregon, Idaho, Montana, Wyoming, and Alaska. Based in Walnut Creek, California, Via operates within the book and periodical publishing sector and maintains a readership that benefits from trusted, widely accessible coverage across print and online formats. The organization employs a regional approach to publishing, with a history rooted in automotive and travel-focused content that supports readers in navigating highways and destinations throughout its expansive geographic footprint.

Section iconCompany Overview

Phone number
SIC Code
2721 - Periodicals: Publishing, or Publishing and Printing
NAICS Code
511 - Publishing Industries (except Internet)
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Via magazine's revenue is estimated to be in the range of $10M - $25M

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