Expanding Portfolio Viad Corp has recently expanded its attractions portfolio through strategic acquisitions such as Tabacón Thermal Resort & Spa in Costa Rica and the Jasper SkyTram in Jasper National Park, indicating potential opportunities for advanced booking and attraction management solutions.

Digital and Tech Spend The company's use of diverse digital tools including Google Analytics, booking platforms, and bot management shows a strong inclination toward technological enhancements—potential avenues for offering integrated marketing, analytics, or guest engagement solutions.

Market Position & Competition Viad faces scrutiny over potential monopolistic practices due to multiple attractions in national parks, which could impact collaborative opportunities or solutions that support sustainable and compliant tourism development.

Financial Transactions Recent asset sales and acquisitions, including the divestment of GES for $535 million, suggest opportunities for financial planning, sponsorship, or investment-related offerings tailored to their ongoing portfolio management.

Leadership & Growth With new key appointments like the CFO and board members, Viad is positioning itself for strategic growth; this could be a strategic entry point for executive solutions, management consulting, or partnership opportunities to support corporate expansion.