Viad Corp is now Pursuit (NYSE: PRSU)
HospitalityColorado, United States51-200 Employees
Viad (NYSE: VVI) is now Pursuit (NYSE: PRSU).
Growth through Asset Expansion Pursuit recently acquired a property in Costa Rica, indicating a strategic focus on expanding its portfolio in attractive, counter-cyclical markets. This presents opportunities for partners in real estate, property management, and regional tourism services to collaborate with Pursuit on future acquisitions or development projects.
Mid-Size Market Position With revenue estimated between 50 and 100 million dollars and a workforce of up to 200 employees, Pursuit occupies a niche that balances agility with market influence. This size allows for personalized service offerings and strategic partnerships that cater to mid-market travelers seeking unique hospitality experiences.
Technology Enablement Utilizing a tech stack that includes Google services, Adobe Creative Suite, and VMware, Pursuit demonstrates a focus on digital engagement and operational efficiency. Technology providers and digital marketing firms can leverage this to offer tailored solutions for enhancing guest experiences or streamlining property management.
Strategic Market Focus Pursuit's focus on leisure and hospitality tied to nature and adventure aligns well with companies in environmental stewardship, outdoor activities, and eco-tourism sectors. Building alliances here could enhance guest offerings and increase competitive differentiation.
Competitive Landscape Competing with industry players like Ticketmaster and Live Nation, Pursuit's niche in experience-based travel offers opportunities for cross-promotional campaigns and joint ventures aimed at engaging adventure and experience-seeking travelers within the broader hospitality or entertainment ecosystems.
Viad Corp is now Pursuit (NYSE: PRSU) uses 8 technology products and services including Kentico, Google, Google Tag Manager, and more. Explore Viad Corp is now Pursuit (NYSE: PRSU)'s tech stack below.
| Viad Corp is now Pursuit (NYSE: PRSU) Email Formats | Percentage |
| FLast@viad.com | 85% |
| First.Last@viad.com | 10% |
| LFirst@viad.com | 2% |
| FMiddleLast@viad.com | 2% |
| FiLast@viad.com | 1% |
| FLast@pursuitcollection.com | 98% |
| FiLast@pursuitcollection.com | 2% |
HospitalityColorado, United States51-200 Employees
Viad (NYSE: VVI) is now Pursuit (NYSE: PRSU).
Viad Corp is now Pursuit (NYSE: PRSU)'s revenue is estimated to be in the range of $50M$100M
Viad Corp is now Pursuit (NYSE: PRSU)'s revenue is estimated to be in the range of $50M$100M