Viad Corp
HospitalityColorado, United States51-200 Employees
Viad (NYSE: VVI) is now Pursuit (NYSE: PRSU).
Strategic Asset Expansion Pursuit's recent acquisition of property in Costa Rica indicates a strategic focus on expanding assets in desirable, counter-cyclical markets, presenting opportunities to offer tailored real estate and hospitality services in emerging and resilient destinations.
Technology Integration The adoption of advanced marketing and analytics tools like Mixpanel, Sprout Social, and Pardot suggests that Pursuit leverages data-driven strategies, opening avenues to provide innovative digital marketing solutions and customer engagement platforms.
Market Positioning With a revenue range of 50 to 100 million dollars and industry alignment with larger hospitality firms such as Ticketmaster and Live Nation, Pursuit is well-positioned within the competitive event and experience sector, offering opportunities for collaborative ventures in entertainment and tourism services.
Growth Potential Operating with a modest employee base of up to 200 staff and recent asset investments, Pursuit demonstrates growth momentum, making it a viable prospect for scalable service offerings like property management, experience marketing, or regional tourism development.
Customer Engagement Focus Utilizing social media and analytics platforms indicates Pursuit's focus on enhancing guest experience and engagement, presenting opportunities for technology providers in customer loyalty, CRM, and data analytics to support their strategic initiatives.
Viad Corp uses 8 technology products and services including Facebook Pixel, Mixpanel, cdnjs, and more. Explore Viad Corp's tech stack below.
| Viad Corp Email Formats | Percentage |
| FLast@viad.com | 85% |
| First.Last@viad.com | 10% |
| LFirst@viad.com | 2% |
| FMiddleLast@viad.com | 2% |
| FiLast@viad.com | 1% |
| FLast@pursuitcollection.com | 97% |
| FiLast@pursuitcollection.com | 3% |
HospitalityColorado, United States51-200 Employees
Viad (NYSE: VVI) is now Pursuit (NYSE: PRSU).
Viad Corp's revenue is estimated to be in the range of $50M$100M
Viad Corp's revenue is estimated to be in the range of $50M$100M