Market positioning Largest privately-owned exposition, conference and banquet center in Michigan with a broad event portfolio, suggesting strong capacity for multi-day trade shows, association conferences, and large-scale gatherings. This indicates potential sales opportunities in event partnerships, venue sponsorships, and value-added services for organizers seeking turnkey solutions.

Facility scale 460,000 square feet on 55 acres with proximity to I-96 in Novi signals high accessibility and capacity for sizable events. Use this to target enterprise event organizers, exhibition trade shows, and corporate conferences that require expansive floor space and robust logistics support.

Tech-enabled Adopts Google Cloud CDN, Google Cloud, Wix platforms and development tools, indicating a modern, web-enabled operation. Opportunity to offer digital marketing packages, venue management software integration, streaming and virtual event capabilities, and improved lead capture for hosted events.

Recent activity Active participation in tourism, food shows, ceramics and thermal management expos in 2025 demonstrates ongoing demand generation and event diversification. Sales angles include arranging recurring trade shows, co-located conferences, and sponsor/booth opportunities for exhibitors in growing sectors.

Financial profile Revenue in the range of 25 to 50 million with a mid-sized employee base suggests a financially stable, growth-oriented client that can invest in enhanced services, premium sponsorships, and long-term partnerships without the overhead of large corporate venues.