Growing User Base Rakuten Viber boasts a large and expanding global user base that values secure and free communication services, representing a significant opportunity for targeted advertising, premium feature upgrades, and monetization solutions.

Enterprise Expansion The recent launch of Viber Business Plus and premium upgrades tailored for micro, small, and medium enterprises indicates a strong market focus on providing advanced digital tools, opening avenues for customized business communication and CRM integrations.

Technological Innovation The implementation of AI-driven features like link summarization and new safe meeting environments demonstrates Rakuten Viber's commitment to innovative, feature-rich user experiences, which could be attractive for partners offering AI solutions or enterprise integration tools.

Strategic Collaborations As the official messaging partner of the NBA’s Golden State Warriors and engaging local ambassadors, Viber has strategic branding opportunities that can be leveraged for sponsorships, targeted marketing, and co-branded campaigns with potential for increased user engagement.

Market Positioning With notable competitors and a revenue estimate between $500 million and one billion, Rakuten Viber's focus on enhanced features and enterprise services positions it well to attract business clients seeking comprehensive, secure communication solutions in a crowded market.