Strong Heritage and Brand Loyalty With over 85 years of history and a reputation for durable, innovative luggage tested by flight attendants and even gorillas, American Tourister has established a loyal customer base seeking reliable travel gear, presenting an opportunity to upsell premium or new collections to existing customers.

Growing Product Range Recent launches such as the Liftoff series trolley bags and Champions Edition luggage indicate ongoing product innovation, which can be leveraged to target different traveler segments through tailored marketing and expanded distribution channels.

Effective Marketing Collaborations Partnerships with high-profile personalities like Virat Kohli and campaigns featuring digital influencers provide avenues to engage more brand ambassadors or influencer collaborations to increase market reach and attract younger demographics.

Digital Campaign Engagement The brand's active digital presence, exemplified by campaigns like #UndeniableLeave and strategic partnerships, suggests opportunities to enhance online sales channels, personalized marketing, and targeted advertising to convert digital engagement into sales.

Market Competition and Expansion As the company expands its product line and faces competition from brands like Mokobara and Samsonite, there's potential for sales growth through strategic partnerships, product differentiation, and exploring untapped markets in the travel accessories segment.