Innovative Luggage Designs American Tourister's history of innovative luggage designs, such as the world's first moulded luggage and durable cases, showcases a unique selling point that can attract customers looking for reliable and adventurous travel companions.

Youthful and Vibrant Branding With a brand ethos infused with the spirit of fun and adventure, American Tourister appeals to a youthful and vibrant demographic, presenting a sales opportunity to target customers seeking luggage that reflects their energetic and lively lifestyle.

Tech-Enabled Customer Experience Utilizing tech elements like AudioEye, Salesforce, and other platforms, American Tourister demonstrates a commitment to enhancing the customer experience through technology, which can be leveraged to attract tech-savvy consumers looking for seamless travel solutions.

Competitive Set Analysis Comparing American Tourister to similar companies like TUMI and The North Face in terms of revenue and employee size can provide valuable insights to identify competition and explore potential strategies to differentiate products and tap into different market segments.

Global Reach and Market Penetration With a presence in the Travel Arrangements industry for over 85 years and an established global customer base, American Tourister presents a sales opportunity to explore new markets, expand distribution channels, and strengthen brand visibility worldwide.