School Sanitation Opportunity The Keep Kids Healthy campaign indicates a strong market in K-12 for electrostatic sprayers and disinfectants. Target district procurement teams, school custodial contractors, and state programs; propose bundled solutions including sprayers, approved disinfectants, training, and ongoing service. Leverage the program to pilot in select districts and build case studies.

Channel Partnerships A very small internal team suggests reliance on distributors and contractors for scale. Pursue partnerships with janitorial distributors, facilities management firms, and safety suppliers to broaden reach and provide training and support. Develop a partner program with margins, co-branding, and sales enablement.

Growth Capital Backing The Carlyle Group acquisition signals financial backing and potential strategic flexibility. Position as a bolt-on solution for Carlyle’s portfolio in education, healthcare, or facilities management. Explore cross-sell opportunities across portfolio companies and potential co-investment in larger procurement initiatives.

National Expansion Based in Minnesota with recent growth post-COVID, there is an opportunity to scale nationally through a distributor-led and direct sales model. Build a national sales playbook, target school districts and large facilities operators, and align with national procurement programs for education and government.

Marketing and Training Keep Kids Healthy demonstrates effective education-focused marketing and community engagement. Extend this approach with customer case studies, training certifications for custodial staff, and value-driven marketing to procurement leads. Offer service contracts and maintenance as recurring revenue to improve retention.