Strategic Partnerships Franklin Sports has a track record of successful partnerships with major sports organizations such as the WNBA, Pickleball Union, and Pro Volleyball Federation. Leveraging these partnerships can open doors for collaborative sales opportunities through co-branded products or event sponsorships.
Product Diversification The introduction of innovative products like the FS Tour Paddle Series and FS Tour Featherweight Pickleball Paddle showcases Franklin Sports' commitment to product diversification. Sales teams can capitalize on these unique offerings to target niche markets and differentiate themselves from competitors.
Global Reach With a global presence and partnerships across continents including North America, India, and more, Franklin Sports has a diverse reach. Sales professionals can explore international sales channels and distribution networks to tap into new markets and increase revenue streams.
High-Profile Brand Collaborations Franklin Sports collaborates with renowned sports leagues like MLB, NFL, NBA, and individual athletes which enhances the brand's visibility and credibility. Leveraging these high-profile collaborations can help sales teams establish trust with customers and drive sales through association with top-tier sports entities.
Innovative Technology Stack Utilizing a tech stack including Criteo, Facebook Pixel, and Narvar, Franklin Sports demonstrates a commitment to leveraging technology in its sales and marketing strategies. Sales representatives can harness these tools for targeted advertising, personalized customer experiences, and data-driven decision-making to enhance sales effectiveness.