Growth potential Target mid-market gate operators buyers in industrial facilities in the US, especially small to mid-sized companies with 11-50 employees where Viking’s SPS technology can differentiate safety and efficiency gains.

Product differentiation Leverage the Smart Positioning System SPS and recent slide gate operator launches as a key sales angle to win contractors and facilities managers seeking advanced, reliable access control solutions.

Expansion opportunities Capitalize on a revenue range of 25 to 50 million, positioning Viking as a scalable partner for customers upgrading from legacy systems to modern, feature-rich operators.

Industry partnerships Align with integrators, distributors, and security suppliers who serve industrial and commercial sites, using Viking’s existing web presence and technical stack to co-market and co-sell.

Brand credibility Highlight ongoing innovation and historical milestones such as SPS and sales kit developments to build trust with procurement teams and emphasize total cost of ownership benefits.