Strong Regional Presence Viking Chemical has established itself as one of the largest commodity chemical distributors in the Midwest, indicating a robust local customer base and potential for expansion within regional markets.

Recent Expansion The merger with Odorite Baltimore suggests Viking Chemical is actively pursuing strategic growth opportunities, opening avenues for cross-selling and increased market share.

Customer-Centric Model With over 50 years of focus on customer service and just-in-time delivery, Viking Chemical demonstrates reliability and operational excellence, which can be leveraged to upsell high-value logistics and supply chain solutions.

Market Alignment Operating in the competitive chemical distribution industry with peers like Solvay and BASF, Viking Chemical has the opportunity to differentiate by emphasizing personalized services and flexible supply options for industrial clients.

Technology Utilization The company's adoption of digital tools such as Microsoft 365 and SEO platforms indicates a commitment to modern operations and marketing, providing potential for digital outreach and e-commerce growth strategies.