Strategic partnerships Leverage VikingGenetics’ existing collaborations with universities, research organisations, and industry partners to introduce joint breeding programs and co-developed methane-reducing solutions to dairy and beef producers.

Sustainability focus Position offerings around reducing climate impact and improving long-lasting climate-friendly cows, aligning with progressive farms aiming to meet regulatory, consumer, and ESG goals while maintaining productivity.

Global expansion Target opportunities arising from Arla Foods collaboration and VikingGenetics’ international footprint to expand in regions with evolving dairy supply chains, offering breeding, efficiency, and welfare-enhancing genetic tools.

Digital/tech enablement Highlight tech stack and data-driven breeding capabilities, offering advanced analytics, digital educational content (The BreedCast), and cloud-based genetics platforms to streamline breeding decisions for large and mid-size herds.

Diverse product suite Market a broad portfolio—from three-way crossbreeding programs to antibiotic-reduction solutions (VikingDefence) and fertility/improvement tools—tailoring proposals to farms seeking welfare, productivity, and reduced veterinary costs.