Strategic partnerships Leverage VikingGenetics existing collaborations with universities and research organizations to co-create and co-market advanced bovine genetic solutions, expanding joint offerings with farm-level analytics and climate-focused breeding programs.

Sustainability edge Position products around reducing methane emissions and promoting climate-friendly, long-lasting cows to meet dairy and beef producers’ sustainability goals, unlocking opportunities with ESG-driven buyers and certification programs.

Global expansion Target dairy regions where VikingGenetics operates or seeks growth, including Nigeria and other emerging markets, offering reproductive optimization, milk productivity tools, and crossbreeding programs tailored to local farming systems.

Farm data enablement Offer integrated data and analytics services using their tech stack (Power BI, Azure, AWS, CRM/marketing platforms) to deliver actionable genetics insights, herd performance dashboards, and decision-support for breeding strategies.

Leadership & thought Utilize strategic leadership changes and new initiatives like BreedCast and VikingDefence to position as a forward-thinking partner, opening conversations around education, adoption pathways, and long-term collaboration with farm networks.