Strategic Partnerships VIOLA Brands has a track record of successful partnerships with prominent figures like T.I. and Allen Iverson, creating limited edition capsule collections. Leveraging these collaborations can open doors to new sales opportunities through exclusive product launches and brand collaborations.

Geographical Expansion With Viola's recent partnership with Rise Dispensaries to bring new strains to New Jersey and an established presence in various markets across the country, there is an opportunity for sales growth by further expanding geographically into untapped regions.

Premium Product Segment VIOLA Brands focuses on offering premium cannabis products driven by purpose. Emphasizing the quality and purpose behind their products can attract discerning customers willing to pay a premium, positioning Viola in a lucrative segment of the market.

Innovative Product Lines The launch of exclusive product lines such as the Iverson Collection and edibles inspired by personal memories signifies Viola's innovative approach. Introducing unique and nostalgic products can differentiate Viola in a competitive market, appealing to a wider customer base.

Financial Backing for Expansion With recent $13 million equity funding and revenues between $10-50 million, Viola Brands is financially positioned to accelerate growth. Leveraging this funding to invest in marketing, product development, and market expansion can drive sales and market share in the cannabis industry.