Celebrity Partnerships VIOLA Brands has successfully collaborated with high-profile celebrities like T.I., Allen Iverson, and partners like AKOO Clothing, leveraging their influence to launch exclusive product collections. Sales team can explore similar partnerships with other influential figures in the entertainment industry to expand brand reach and drive sales.

Market Expansion With a recent equity funding round of $13 million, VIOLA Brands aims to expand into new markets. Sales teams can capitalize on this expansion by targeting emerging markets where the company is planning to establish a presence, creating opportunities for new partnerships and sales growth.

Strategic Partnerships VIOLA Brands has formed strategic partnerships with Rise Dispensaries, Avicanna Inc., and Puff Cannabis Company to introduce new products and enter new markets. Sales representatives can explore forming similar partnerships with key players in different regions to strengthen brand presence and drive sales through mutual collaborations.

Product Diversification The launch of exclusive product lines like the Iverson Collection and limited edition Capsule Collection showcases VIOLA Brands' ability to diversify offerings beyond traditional products. Sales professionals can leverage this product diversification strategy to tailor sales pitches to a wider range of customers, catering to different preferences and boosting sales revenue.

Community Engagement VIOLA Brands, rooted in a purpose-driven mission, aims to offer premium products to communities, driven by a story of providing relief to Al Harrington's grandmother. Sales teams can emphasize this community-centric approach in their sales pitch to connect with customers on a deeper level, potentially increasing brand loyalty and driving repeat sales.