VIOLA Brands Email Format
ManufacturingCalifornia, United States11-50 Employees
VIOLA Brands is a cannabis company headquartered in Los Angeles, California, focused on manufacturing and branding premium cannabis products. It was founded in 2011 by Al Harrington, a former NBA veteran, and named after his grandmother Viola, whose experiences with glaucoma and diabetes inspired him to pursue cannabis to help with pain. It has expanded into multiple markets across the country, offering products described as premium and purpose-driven for communities. The brand has pursued partnerships and limited-edition releases, including the Iverson Collection and a Capsule Collection with T.I. and AKOO Clothing. It has extended into new state markets through collaborations, such as a partnership with Rise Dispensaries to introduce a new indica strain in New Jersey.