Programmatic OOH Enhancements VIOOH recently launched intelligent programmatic OOH planning enhancements within their Trading Manager platform, offering an opportunity for businesses looking to enhance their out-of-home advertising strategies through advanced technology solutions.

Board Restructuring With the recent appointment of Nick Parker as the board member and non-executive chair, VIOOH is undergoing a leadership restructuring, presenting an opportunity for sales professionals to engage with new decision-makers and potentially expand business partnerships.

Recognition for Workplace Culture VIOOH's recognition as one of the Best Places to Work in the UK, along with winning the Best Places to Work Spotlight Award for Women, showcases a company culture that values employee well-being and diversity. This positive work environment could be leveraged by sales teams to align with a socially responsible organization.

Real-time Trading Launch The recent launch of real-time trading across local programmatic DOOH inventory by VIOOH opens up opportunities for businesses seeking to engage in dynamic and efficient advertising transactions, indicating a move towards more agile and responsive ad placement strategies.

Partnership with Sustainability Focus VIOOH's partnership with Earthchain Ltd., a supporter of Ad Net Zero, exemplifies a commitment to sustainability in advertising practices. Sales professionals addressing eco-conscious clients can highlight VIOOH's sustainable initiatives as a selling point for collaborative projects with shared environmental values.