Growth Partnerships Broadsign is actively expanding through strategic partnerships, such as with Mirakl and Draft Digital, and is engaging with major brands like JB Hi-Fi. This indicates a sales opportunity to align with retailers and marketplaces seeking integrated in-store and digital out-of-home campaigns.

Expansion LATAM A new head of LATAM sales and service suggests focused regional growth. This presents an opportunity to offer localized OOH solutions, language-specific support, and region-tailored campaigns to unlock revenue in Latin American markets.

AI Driven Buying Broadsign is exploring agentic AI to simplify OOH campaign buying. This opens up conversations around AI-enabled planning, automation, and data-driven targeting to improve efficiency and shrink time-to-market for clients.

Retail & Media Synergy With partnerships bridging digital retail media and in-store advertising, there is a clear path to offer integrated solutions that connect online signals with physical screens, appealing to brands and agencies chasing cohesive cross-channel campaigns.

Global Reach Broadsign lights up diverse environments from airports to malls and healthcare, signaling opportunities to target verticals with high dwell times and premium audiences. Sales can focus on vertical-specific value props, outcomes, and ROI scenarios for advertisers and publishers.