Growth potential Viper Imaging operates in the growing automation and industrial monitoring space with a revenue range of 10M-25M and a growing team adding new field application engineer, senior accountant, and regional sales leadership. This suggests opportunities to expand into metals, oil and gas, energy, and distribution sectors through integrated thermal imaging and process monitoring offerings.

Expanded sales footprint Recent hires include regional sales leadership for the Western US and a field application engineer, signaling a push to broaden market reach. This presents a chance to engage the sales team with geographic expansion pitches, channel partnerships, and targeted OEM or system integrator collaborations.

Integrated solutions The company emphasizes complete system integration and measurable results in production, reliability, and safety. Prospects in heavy industry, energy, and automation customers with complex monitoring needs are prime targets for bundled thermal imaging, software, and turnkey installation services.

Industrial focus Industry emphasis on metals, oil and gas, energy production and distribution, and elevated body temperature solutions indicates potential cross-sell of thermal imaging for safety, QA, and predictive maintenance across these verticals. Proposals can highlight uptime gains and safety compliance advantages.

Digital readiness Existing tech stack includes AutoCAD, Squarespace, WordPress, WooCommerce, Google Workspace, Pardot, and analytics tools, suggesting readiness for digital marketing campaigns, CRM-driven outreach, and integrated project proposals. Leverage content and automation to nurture mid-funnel prospects and accelerate deal velocity.