Channel Partnerships Virgin Gifts already partnered with Blackhawk Network to issue US gift cards, demonstrating a scalable B2B distribution channel. There are opportunities to expand with airlines, hotel brands, and corporate rewards platforms to resell or bundle experiences to employees and customers.

Corporate Gifting The no expiration policy, instant eVoucher delivery, free exchanges, and flexible booking make the offering attractive for corporate gifting and employee recognition programs. Target HR, procurement, and benefits teams with volume pricing and tailored experience catalogs.

Catalog Cross Sell With a catalog of over 5,000 experiences across the US, there is strong potential to cross-sell through loyalty programs, travel operators, and retailers. Consider co marketing with tourism boards and brands to position experiences as redemption options.

Marketing Leadership Recent leadership hires in 2023 signal a growth oriented marketing and partnerships strategy. Leverage this momentum to build targeted B2B and B2C campaigns, partner enablement resources, and enterprise sales plays.

Digital Enablement A digital first platform with Next.js and Stripe supports API integrations and merchant onboarding for white label gifting and redemption analytics. Pitch to platform partners and ecommerce partners for seamless integration at checkout.