Community partnerships Leverage the museum’s community engagement history and recent charity collaborations (Draft Taproom Charity of the Month) to position joint outreach programs, sponsorships, and family-friendly events that raise local visibility and drive memberships.

Membership potential Capitalize on the annual membership launch replacing two prior levels; target families and educators with bundled access, exclusive events, and cross-promotions with local schools to grow recurring revenue and attendance.

Families growth Highlight opportunities to expand programming and events that attract more children and caregivers, aligning with the museum’s recent shifts toward expanded programming and community events to drive higher foot traffic and longer visit durations.

Local tech adoption Offer digital-first experiences and analytics-driven marketing support leveraging their tech stack (Google Analytics, Tag Manager, CodeIgniter) to optimize visitor data, personalize campaigns, and demonstrate ROI for sponsors.

Funding & visibility Position sponsorship and grant-ready opportunities around the museum’s limited revenue band (<$1M annually) to unlock local corporate sponsorships, philanthropic giving, and in-kind partnerships that elevate brand exposure on the Downtown Mall footprint.