Virginia Sports Properties Employee Directory

Spectator SportsVirginia, United States2-10 Employees

Virginia Sports Properties is the official multimedia rights and corporate sponsorship arm for University of Virginia Athletics, operating within the spectator sports sector. Based in Charlottesville, Virginia, it collaborates with the university to develop integrated marketing solutions that extend beyond traditional sponsorships, including in-venue and digital media and experiential activations, with the aim of creating authentic connections and measurable impact for partners and the Virginia community. The organization positions itself as part of Playfly Sports, focusing on revenue generation and enhanced fan experiences through partnerships that support long-term value for its stakeholders. Its activities are targeted at brands seeking access to a passionate collegiate sports fan base and the broader Virginia athletic ecosystem, with a track record reflected in recent staffing and program updates across UVA teams.

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