Insights

Global footprint Virú Group operates across multiple countries including Peru, USA, Spain, Italy and France, reaching over 50 countries. This broad geographic presence presents cross‑border sales opportunities for fresh, frozen and preserved product lines, as well as potential for regional co‑branding and channel expansion.

Vertical integration With facilities built next to fields and extensive farming operations (33,000 acres, 13,000 hectares of crops) Virú can offer reliable supply, traceability, and potentially exclusive sourcing deals or private label opportunities for retailers and food manufacturers seeking consistent quality and containment of input costs.

Sustainability edge Commitment to 16 of 17 UN SDGs and recognition as a top employer in Peru signal strong ESG credentials. This can be leveraged to secure partnerships with sustainability‑mocused brands, retailers, and institutional buyers seeking responsibly produced produce and transparent supply chains.

Innovation leader Positioned as a global leader in product innovations within the food and beverage space, Virú’s diversified lines Fresh, Frozen and Preserved enable partnerships across multiple categories and seasonal campaigns, appealing to customers looking for innovative formats, value‑added products, and new market introductions.

Talent & recognition Historical awards for Best Places to Work and HR leadership indicate strong people capabilities and operational reliability. This suggests a sales opening for customers prioritizing stable supplier partnerships, dependable fulfillment, and collaborative co‑development with a trusted team.

Similar companies to Viru Group

Viru Group Tech Stack

Viru Group uses 8 technology products and services including Sucuri, WordPress, Cookiebot, and more. Explore Viru Group's tech stack below.

Viru Group's Email Address Formats

Viru Group uses at least 5 email formats:
Viru Group Email FormatsExamplePercentage
FLast@viru.com.peJDoe@viru.com.pe
90%
Last.First@viru.com.peDoe.John@viru.com.pe
4%
FirstLast@viru.com.peJohnDoe@viru.com.pe
5%
FMiddleLast@viru.com.peJMichaelDoe@viru.com.pe
1%
FLast@virugroup.comJDoe@virugroup.com
100%

Frequently Asked Questions

What is Viru Group's official website and social media links?

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Viru Group's official website is virugroup.com and has social profiles on LinkedIn.

How much revenue does Viru Group generate?

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As of August 2026, Viru Group's annual revenue is estimated to be $100M - $250M.

What is Viru Group's NAICS code?

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Viru Group's NAICS code is 311 - Food Manufacturing.

How many employees does Viru Group have currently?

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As of August 2026, Viru Group has approximately 1.5K employees across 6 continents, including South America, Europe and North America. Key team members include Ceo: Y. M., Chief Financial Officer Peru: F. J. M. R. and Chief Agriculture Operating Officer: F. M. Explore Viru Group's employee directory with LeadIQ.

What industry does Viru Group belong to?

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Viru Group operates in the Food and Beverage Manufacturing industry.

What technology does Viru Group use?

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Viru Group's tech stack includes Sucuri, WordPress, Cookiebot, Salesforce, Oracle Cloud, Microsoft 365, Google Maps and Priority Hints.

What is Viru Group's email format?

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Viru Group's email format typically follows the pattern of FLast@viru.com.pe. Find more Viru Group email formats with LeadIQ.

When was Viru Group founded?

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Viru Group was founded in 1994.
Viru Group logo

Viru Group

Food and Beverage ManufacturingLa Libertad, Peru1001-5000 Employees

Viru Group is an international food and beverage manufacturer based in Virú, La Libertad, Peru, with about 30 years of industry experience. It is vertically integrated, with facilities located next to its fields to ensure supply of high-quality vegetables and fruits, and operates three product lines—Fresh, Frozen, and Preserved—for both B2B and B2C markets. The group positions itself as a global innovator with operations in Peru, the United States, Spain, Italy and France, reaching more than 50 countries on five continents. The group reports 13,000 hectares (33,000 acres) of crops, 11 processing plants, and a workforce of about 17,000 workers in Peru. Viru Group has a sustainability mission focused on achieving 16 of the 17 United Nations 2030 Sustainable Development Goals, and has been recognized as a great place to work in Peru since 2018.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
1994
Employees
1001-5000

Section iconFunding & Financials

  • $100M - $250M

    Viru Group's revenue is estimated to be in the range of $100M - $250M

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