Global Presence Viru Group operates in over 50 countries across five continents, indicating strong international market access and distribution networks that can facilitate global expansion, product diversification, and cross-border sales opportunities.

Sustainability Commitment With a clear mission aligned with 16 of 17 UN Sustainable Development Goals, Viru emphasizes sustainability which appeals to environmentally conscious consumers and retailers seeking to strengthen their green supply chains.

Vertical Integration Owned facilities adjacent to crop fields ensure high-quality produce and supply chain control, presenting an opportunity to position premium, traceable products in premium markets or collaborate on quality assurance initiatives.

Recognition & Leadership Multiple industry awards and recognition as a top workplace enhance the company's reputation, creating trust and credibility that can be leveraged in B2B negotiations and partnership discussions.

Market Diversification Operating across fresh, frozen, and preserved product lines for both B2B and B2C segments provides multiple entry points for introducing new products, catering to diverse customer needs and expanding market share.