Integrated Media Solutions Visible World, now part of FreeWheel under Comcast, specializes in targeted TV advertising technology and offers a comprehensive ecosystem that combines technology, marketplaces, and insights, making it a valuable partner for brands seeking sophisticated, data-driven advertising campaigns across traditional and digital TV platforms.

Strong Industry Position With recent awards such as the technical Emmy and a proven leadership team, Visible World demonstrates innovation and technological excellence, positioning it favorably within the advertising services industry and highlighting opportunities for collaboration on advanced targeted advertising solutions.

Growing Revenue Base Reporting revenues between $10 million and $25 million, Visible World shows steady financial performance with potential for expansion in the targeted television advertising market, presenting possibilities for sales growth and strategic partnerships with brands aiming to enhance their reach.

Technological Ecosystem Utilizing a tech stack that includes Google Analytics, social media platforms, and various APIs, Visible World’s emphasis on data and digital integration signals opportunities to offer complementary technologies or services that can enhance client targeting, measurement, and engagement strategies.

Leadership and Innovation Key executive hires like a new SVP of Business Development and a CFO, along with awards for technological innovation, indicate a focus on strategic growth and market expansion, creating opportunities to introduce new advertising formats, analytics, or services tailored for multiple segments in the evolving TV advertising landscape.