Comcast Spotlight
Advertising ServicesNew York, United States1001-5000 Employees
Comcast Spotlight has a new name: Effectv. Visit our new page for the latest updates and information.
New Industry Solutions Launch Effectv recently launched a suite of industry solutions to assist political advertisers in reaching voters ahead of the 2024 Presidential Election, presenting an opportunity to offer tailored advertising services to political campaigns.
Enhanced Campaign-Building Tools The partnership of Effectv with Comcast Advertising has expanded the capabilities of LENS, their ad analytics solution, providing innovative campaign-building tools for political advertisers. This enhancement opens avenues for proposing advanced ad targeting solutions to political clients.
Insightful TV Viewership Reports Effectv's bi-annual TV Viewership Reports offer valuable insights into audience behavior, which can be leveraged to develop targeted advertising strategies for companies looking to maximize their ad campaigns' effectiveness.
Impactful Research Studies Effectv's research studies on advertising effectiveness during events like March Madness and the importance of streaming advertising for political campaigns provide actionable data points that can be utilized to tailor marketing proposals to prospective clients, showcasing expertise in the field.
Expanded Measurement Partnerships Collaborations with industry leaders like comScore for local TV measurement show Effectv's commitment to enhancing measurement capabilities, presenting an opportunity to offer comprehensive advertising measurement services to potential clients seeking detailed performance analytics for their campaigns.
Comcast Spotlight uses 8 technology products and services including Google Data Studio, Anaplan, Redis, and more. Explore Comcast Spotlight's tech stack below.
Comcast Spotlight Email Formats | Percentage |
F.Last@comcastspotlight.com | 47% |
First.Last@comcastspotlight.com | 20% |
First_Last@comcastspotlight.com | 17% |
FLast@comcastspotlight.com | 8% |
FirstLast@comcastspotlight.com | 4% |
Last.First@comcastspotlight.com | 3% |
Last@comcastspotlight.com | 1% |
FLast@effectv.com | 95% |
First.Last@effectv.com | 5% |
Advertising ServicesNew York, United States1001-5000 Employees
Comcast Spotlight has a new name: Effectv. Visit our new page for the latest updates and information.
Comcast Spotlight's revenue is in the range of $100M$1B
Comcast Spotlight's revenue is in the range of $100M$1B