Cross-Platform Ad Analytics Solution Effectv has expanded its capabilities in partnership with Comcast Advertising to offer a custom suite of solutions for political advertisers through LENS, a cross-platform ad analytics solution. This presents a potential sales opportunity to target political advertisers looking to enhance their ad campaigns.

Industry Solutions for Political Advertisers Effectv recently launched a new suite of industry solutions specifically designed to assist political advertisers in effectively reaching voters before the upcoming 2024 Presidential Election. Sales development representatives could leverage this offering to engage political advertisers seeking tailored solutions.

TV Viewership Research Report With the release of the bi-annual TV Viewership Report, Effectv offers insights into TV viewership trends that can be valuable for advertisers. Business development professionals can use this report to initiate conversations with advertisers interested in leveraging data-driven strategies for their campaigns.

Impact of March Madness Advertising Research Effectv's research on the impact of March Madness advertising provides a compelling resource for sales development representatives to engage with potential clients interested in sports advertising. Leveraging this research can help pitch effective advertising strategies to interested advertisers.

Streaming Advertising Study for Political Campaigns The research study on streaming advertising released by Effectv emphasizes the importance of streaming ads as a complement to traditional TV for political advertisers. This insight presents a sales opportunity to engage political campaigns looking to enhance their reach through a multi-channel approach.