Vision Strategy and Insights

Market ResearchCalifornia, United States2-10 Employees

Vision Strategy and Insights is a small market research consultancy based in Sherman Oaks, California. It offers full-service research grounded in cultural and trend expertise, combining customized and hybrid methods to deliver insights at both the segment level and the total market that inform client growth. The firm emphasizes building true partnerships by gaining a deep understanding of its clients’ business and brand challenges. Its client work focuses on brands seeking cross-cultural insights to inform integrated marketing strategies, with attention to the distinct and converging needs of multicultural audiences and the broader market. Positioned within the market research industry, the company applies its cultural and trend expertise to address multicultural and total-market considerations in a cohesive way. A development in 2016 was the launch of its Integrated Consumer Engagement program, designed to quantify and measure consumer insights at experiential and field events.

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