Market Leader in Travel Industry Visit California is the top travel destination in the country, with travel and tourism expenditures generating over $134 billion in revenue for California businesses. This strong market positioning presents significant sales opportunities for companies looking to tap into California's booming travel industry.

Innovative Global Brand Campaigns Visit California has been actively launching new global brand campaigns, such as 'The Ultimate Playground' and 'Let's Play,' to promote travel to the state. Collaborating with Visit California on marketing partnerships could provide businesses with exposure to a diverse global audience, creating potential sales leads and brand recognition.

Tech-Savvy Infrastructure With a tech stack that includes Sucuri, Google Cloud CDN, and Google Tag Manager, Visit California demonstrates a commitment to leveraging technology for marketing and engagement. Businesses specializing in tech solutions or digital marketing services could explore partnerships with Visit California to enhance their own offerings and attract new clients.

Recent Leadership Recognitions The recent award received by Visit California's President and CEO, Carolina Beteta, highlights the organization's industry influence and leadership. Leveraging relationships with Visit California's key personnel, such as Carolina Beteta, could open doors to sales collaborations and strategic partnerships within the travel and tourism sector.

Growing External Affairs Team Visit California's expansion of the External Affairs team, including the appointment of Angie Pappas as Associate Vice President, signifies a focus on enhancing media relations. Businesses looking to explore advertising, PR, or media partnerships in the travel industry could leverage these new team members for potential sales opportunities and visibility.