Strong Economic Impact Visit California drives significant tourism revenue, generating over 134 billion dollars annually and supporting more than 1.1 million jobs, indicating a large, active visitor base ready for targeted marketing and experiential services.

Innovative Branding The recent launch of the 'Ultimate Playground' global brand and campaign presents opportunities to collaborate with the organization on experiential marketing, branded content, and digital engagement strategies aligned with the new brand theme.

Accessibility & Inclusion Focus The introduction of the Accessibility Hub demonstrates a commitment to inclusive travel, opening potential for partnership in accessible tourism solutions, adaptive travel technologies, and services catering to diverse traveler needs.

Technology Adoption Visit California’s tech infrastructure, including Google Cloud and modern security features like reCAPTCHA, provides a reliable platform for digital marketing, data-driven campaigns, and innovative travel solutions integrations.

Partnership Opportunities Recent collaborations with Expedia and other travel industry leaders highlight opportunities for joint promotions, exclusive offers, and co-branded campaigns targeting specific markets such as Canada, boosting visibility and conversion for travel services.