Insights

Market Leader in Travel Industry Visit California is the top travel destination in the country, with travel and tourism expenditures generating over $134 billion in revenue for California businesses. This strong market positioning presents significant sales opportunities for companies looking to tap into California's booming travel industry.

Innovative Global Brand Campaigns Visit California has been actively launching new global brand campaigns, such as 'The Ultimate Playground' and 'Let's Play,' to promote travel to the state. Collaborating with Visit California on marketing partnerships could provide businesses with exposure to a diverse global audience, creating potential sales leads and brand recognition.

Tech-Savvy Infrastructure With a tech stack that includes Sucuri, Google Cloud CDN, and Google Tag Manager, Visit California demonstrates a commitment to leveraging technology for marketing and engagement. Businesses specializing in tech solutions or digital marketing services could explore partnerships with Visit California to enhance their own offerings and attract new clients.

Recent Leadership Recognitions The recent award received by Visit California's President and CEO, Carolina Beteta, highlights the organization's industry influence and leadership. Leveraging relationships with Visit California's key personnel, such as Carolina Beteta, could open doors to sales collaborations and strategic partnerships within the travel and tourism sector.

Growing External Affairs Team Visit California's expansion of the External Affairs team, including the appointment of Angie Pappas as Associate Vice President, signifies a focus on enhancing media relations. Businesses looking to explore advertising, PR, or media partnerships in the travel industry could leverage these new team members for potential sales opportunities and visibility.

Similar companies to Visit California

Visit California Tech Stack

Visit California uses 8 technology products and services including Sucuri, Google Cloud CDN, OneTrust, and more. Explore Visit California's tech stack below.

  • Sucuri
    Content Delivery Network
  • Google Cloud CDN
    Content Delivery Network
  • OneTrust
    Cookie Compliance
  • X-Content-Type-Options
    Miscellaneous
  • HTTP/3
    Miscellaneous
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • YouTube
    Video Players

Media & News

Visit California's Email Address Formats

Visit California uses at least 1 format(s):
Visit California Email FormatsExamplePercentage
FLast@visitcalifornia.comJDoe@visitcalifornia.com
86%
Last@visitcalifornia.comDoe@visitcalifornia.com
12%
First@visitcalifornia.comJohn@visitcalifornia.com
1%
LFirst@visitcalifornia.comDJohn@visitcalifornia.com
1%

Frequently Asked Questions

Where is Visit California's headquarters located?

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Visit California's main headquarters is located at 555 Capitol Mall Suite 1100 Sacramento, CA 95814 US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Visit California's official website and social media links?

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Visit California's official website is visitcalifornia.com and has social profiles on LinkedIn.

How much revenue does Visit California generate?

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As of January 2025, Visit California's annual revenue reached $35M.

What is Visit California's SIC code NAICS code?

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Visit California's SIC code is 3999 - Manufacturing Industries, Not Elsewhere Classified NAICS code is 561710 - Exterminating and Pest Control Services.

How many employees does Visit California have currently?

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As of January 2025, Visit California has approximately 120 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Operating Officer: M. S.Chief Operations Officer: M. P.Chief Financial Officer: S. S.. Explore Visit California's employee directory with LeadIQ.

What industry does Visit California belong to?

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Visit California operates in the Travel Arrangements industry.

What technology does Visit California use?

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Visit California's tech stack includes SucuriGoogle Cloud CDNOneTrustX-Content-Type-OptionsHTTP/3PHPGoogle Tag ManagerYouTube.

What is Visit California's email format?

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Visit California's email format typically follows the pattern of . Find more Visit California email formats with LeadIQ.

When was Visit California founded?

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Visit California was founded in 1998.
Visit California

Visit California

Travel ArrangementsCalifornia, United States51-200 Employees

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. 

In 2022, travel and tourism expenditures generated a projected $134.4 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.1 million Californians and generated $11.9 billion in state and local tax revenues. In FY21/22, Visit California generated $38.2 billion in incremental ad spending — travel dollars that would not have been spent in California otherwise.

For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.

Section iconCompany Overview

Headquarters
555 Capitol Mall Suite 1100 Sacramento, CA 95814 US
SIC Code
3999 - Manufacturing Industries, Not Elsewhere Classified
NAICS Code
561710 - Exterminating and Pest Control Services
Founded
1998
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Visit California's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Visit California's revenue is in the range of $10M$50M

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