Visit California Email Format

Travel ArrangementsCalifornia, United States51-200 Employees

Visit California is a nonprofit organization focused on developing and sustaining marketing programs in partnership with California's travel industry to keep the state top of mind as a premier travel destination. California is described as the No. 1 travel destination in the country. Based in Sacramento, the organization operates within the travel arrangements sector and maintains a mid-sized workforce. Its impact is reflected in economic indicators such as 2022 travel and tourism expenditures totaling about $134.4 billion in revenue for California businesses, which supported roughly 1.1 million jobs and generated $11.9 billion in state and local tax revenues. In FY21/22, Visit California reported $38.2 billion in incremental ad spending, travel dollars that would not have been spent in California otherwise. 

In 2025, Visit California launched an Accessibility Hub to support inclusive travel.

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