Strategic partnerships Identify collaboration opportunities with Visit Fairfax through co-branded campaigns with local hotels, venues, and attractions to drive bundled leisure and business travel packages, leveraging Bandwango style digital passes and Locally Poured Field Guide companions.

Event sales focus Target Visit Fairfax's established role in business, leisure, and sports travel by proposing regional convention sponsorships, group tour packages, and sporting event partnerships that align with the county's economic and social growth goals.

Digital ad leverage Offer performance marketing support using Visit Fairfax’s current tech stack elements (AdRoll, Taboola, Reddit Ads, LinkedIn Insight Tag) to run targeted campaigns aimed at corporate groups, meeting planners, and high-potential leisure segments.

Executive continuity Engage with leadership transition considerations post Dean Miller retirement by proposing onboarding programs, a knowledge-transfer brief, and continuity plans for national accounts to maintain existing relationships and growth momentum.

SME market expansion Position Fairfax County as a cost-effective, accessible destination for mid-market groups by offering scalable itineraries and digital passport experiences that align with Visit Fairfax’s low to mid-budget traveler segments and ongoing local partnerships.