Growing Tourism Market Visit Fort Worth attracts approximately 9.4 million visitors annually, positioning it as a significant tourism hub in Texas. This large visitor base creates ample opportunities for hospitality, travel, event planning, and entertainment service providers to partner with the city and enhance visitor experiences.

Major Event Activation The city's active engagement with high-profile events like FIFA World Cup 2026 and annual film festivals suggests a growing demand for event-related services, corporate hospitality, and sponsorship opportunities. Businesses offering event management, catering, or entertainment could leverage these opportunities for brand activation.

Cultural and Entertainment Focus Fort Worth's unique blend of Western heritage and vibrant arts scene, including museums, concerts, and family-friendly events, opens doors for companies in the arts, entertainment, and cultural sectors to collaborate on tourism experiences, sponsorships, and promotional campaigns.

Notable Recognition & Ratings Recognition as the second-best BBQ city and hosting a variety of festivals enhances Fort Worth's appeal as a culinary and entertainment destination. Food and beverage brands, event sponsors, and hospitality providers can capitalize on this reputation to attract visitors and promote local experiences.

Expanding Hospitality Infrastructure With a substantial revenue range of $50M to $100M and ongoing initiatives, there is a clear opportunity for hospitality suppliers, tech providers, and service companies to engage with Fort Worth's evolving tourism ecosystem, especially as new venues and events are launched to support this growth.