Brand momentum VHC has recently launched a new tourism brand For Real and released a 40-page Travel Guide, signaling active brand storytelling and new content assets that can be leveraged for sponsorships, co-branded campaigns, and targeted marketing partnerships.

Awards and credibility Recent recognitions including Collaboration of the Year and first Midwest Travel Network award enhance credibility when approaching partners, potential sponsors, and regional tourism initiatives.

Leadership expertise CEO/Executive Director Jaime Bohler Smith earned the CDME designation, highlighting strategic destination management expertise that can reassure partners and enable high-level collaboration opportunities.

Accessibility and inclusion Launch of the CARE to Connect Accessibility Summit demonstrates commitment to inclusive tourism; opportunities exist to co-create accessible experiences, programs, and grant-funded initiatives appealing to accessibility-focused brands.

Digital reach and events Active event presence and digital marketing stack (Analytics, tags, ads) indicate readiness for data-driven campaigns, retargeting, and performance-based sponsorships with measurable ROI for regional tourism partners.