Brand Partnerships Opportunity to leverage co-marketing with local attractions and partners such as Monroe Lake, Oliver Winery, and Bloomington Bagel Company for bundled experiences, events, and cross-promotions that drive visitation and longer stays.

Event Marketing Recent and historical collaboration with parks and national forests plus campaigns with Airbnb indicate a strong appetite for experiential and safety-focused campaigns; propose expanding from seasonal events to year-round itineraries and influencer-led activations.

Digital Engagement Current tech stack includes Salesforce, Microsoft 365, multiple analytics tools, and Zoom; present targeted digital advertising, improved attribution, and personalized travel itineraries to convert visitors into repeat guests and drive direct bookings.

Market Positioning Revenue scale aligns with peers like Visit South Bend Mishawaka and INDIANA; identify upsell opportunities to monetize regional tourism clusters, partner-exclusive packages, and tiered sponsorships for businesses seeking visibility in Bloomington.

Expansion Potential Small team (11-50 employees) with a proven collaboration track record signals readiness for scalable B2B partnerships, sponsor programs, and SaaS-like listing upgrades for local businesses and attractions to boost overall tourism ecosystem.