Event Partnerships Visit Ogden coordinates with major venues such as the Ogden-Eccles Conference Center, Union Station, Peery's Egyptian Theater and the Golden Spike Event Center, and hosts large events including the Ogden Marathon, Ogden Restaurant Week and the Heritage Festival that attracts over 100,000 attendees. This creates opportunities to offer bundled destination marketing packages to event organizers, venues and sponsors, including lodging, transportation and on-site services.

Data Driven Marketing Their programmatic and analytics capabilities use Quantcast Measure, StackAdapt and Google Analytics, complemented by Snow Alert and a Salt Project partnership to showcase kid-friendly museums. This points to opportunities to upsell programmatic media management, audience segmentation and performance analytics for tourism partners and local businesses.

Weather Campaigns The Snow Alert campaign demonstrates the effectiveness of weather-triggered marketing aligned with Ogden's year-round outdoor recreation appeal. Sell seasonal marketing programs to ski resorts, outdoor gear brands, hotels and attractions using dynamic creative and geo-targeting for winter and shoulder seasons.

Sustainability Focus A Pledge Wild partnership shows a commitment to responsible tourism and environmental stewardship. This opens doors to co-branded sustainability campaigns with eco-friendly brands, outdoor equipment manufacturers and travel platforms, and CSR-aligned sponsorships.

Media Partnerships Ogden hosts regular journalist visits, media outlets and television/film productions, creating demand for location marketing, scouting packages, press trips and content partnerships. There is opportunity to monetize with location scouting, branded content and cross promotions with regional partners such as Visit Salt Lake and Visit Park City to expand reach.