Strong Industry Recognition Visit Salt Lake has received prestigious awards such as the Best Host City for 2022, highlighting its prominent position in sports and event hosting, which can be leveraged to attract new event and convention business.

Expanding Team and Leadership Recent hires of senior financial and sales managers indicate ongoing efforts to enhance strategic planning and sales outreach, presenting opportunities to collaborate on targeted marketing initiatives and partnership development.

Diverse Partnerships Partnering with Salt Lake County Arts and Utah Transit Authority demonstrates the organization’s approach to integrated tourism promotion and transportation, opening avenues for joint marketing campaigns and bundled package offers.

Technology-Driven Marketing Utilizing tools like Google Maps, Vue.js, and social media integrations suggests a sophisticated digital marketing approach that can be expanded through joint promotional efforts, digital advertising, and tech-based visitor experiences.

Robust Revenue Base With revenues ranging from $100M to $250M, Visit Salt Lake has substantial financial resources to invest in innovative marketing collaborations, sponsorship opportunities, and large-scale event sponsorships to increase visibility and visitor engagement.