Automation & CRM Leverage existing ActiveCampaign use to scale partner outreach and traveler campaigns with enhanced CRM workflows, segmentation, and multi-channel campaigns across the seven county region. This can increase partner recruitment, retention, and co-marketing effectiveness with minimal incremental headcount.

Mobile App Growth The 2021 app launch shows openness to mobile tools; opportunity to enhance the app with location-based itineraries, partner content, push notifications, and analytics to prove ROI to local businesses. A modernized mobile experience can boost traveler engagement and generate app-driven sponsorships.

Economic Partnerships Position Visit Southern Idaho as a revenue generating partner by offering sponsorships, co-marketing, and shared data dashboards that quantify tourism impact and unlock funding across hotels, attractions, and municipalities.

Data Analytics Current tech stack includes MySQL, Google Analytics, Google Search Console, and Hotjar; there is a clear opportunity to build integrated dashboards with partner performance metrics, visitation impact, and audience segmentation to attract funding and optimize marketing.

Content Marketing Existing use of ActiveCampaign, Pinterest, and Google Maps indicates a strong content strategy; broaden content partnerships, video storytelling, influencer collaborations, and SEO programs to raise awareness among travelers and drive partner engagement.