Visit Sun Valley Employee Directory

Travel ArrangementsIdaho, United States2-10 Employees

Visit Sun Valley is the destination marketing organization for the Ketchum/Sun Valley area and the broader Wood River Valley, focused on promoting Sun Valley to prospective visitors. The organization operates from downtown Ketchum, Idaho, with offices at 160 W Sun Valley Road and a Visitor Center at 491 Sun Valley Road, and it employs a small team. Its mission is to raise awareness of Sun Valley and influence consumer behavior to sustainably increase visitation from its target markets and valued guests, while its vision envisions Sun Valley as a recognized leader in mountain resort living and recreation. Operating within the travel arrangements sector, Visit Sun Valley positions itself as a regional marketing body that supports tourism by elevating the destination's profile and encouraging visitation. The target audience includes travelers and guests interested in mountain resort experiences, with the organization aiming to influence decisions and sustain visitation to the Sun Valley region. In recent years, Visit Sun Valley formed partnerships to expand reach, such as aligning with Flipboard in 2022 to promote its IKON Pass status and stimulate season-long consideration of the resort.

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