Sustainability Advantage Leverage the LEED Gold-certified Virginia Beach Convention Center as a key selling point to attract eco-conscious groups and events, highlighting sustainability credentials to differentiate from competitors.

Venue Capabilities Promote the convention center’s substantial event space (over 250,000 sq ft with large column-free areas) for large meetings, conventions, expos, and sports events, positioning Visit Virginia Beach as a turnkey destination for sizeable gatherings.

Partnership Network Highlight strong collaboration with local stakeholders, hospitality partners, and tourism organizations to offer integrated marketing, planning support, and visitor engagement, enabling joint selling opportunities with planners seeking regional co-marketing.

Market Position Capitalize on recent recognition as a top sports tourism destination and the broader regional branding to target sports groups, family reunion events, and regional associations looking for proven demand and favorable marketing support.

Growth Readiness Target mid-sized to large tourism accounts given revenue range and comparable peers; emphasize scalable advertising channels already in use (LinkedIn Ads, Amazon Advertising, programmatic), plus cross-promotional potential with Norfolk-area campaigns.