Sports Tourism Lead Virginia Beach Group is recognized as a top sports tourism destination, presenting a strong opportunity to upsell partnerships for regional championships, tournaments, and convention-affiliated athletic events to expand venue utilization and sponsorship sales.

MICE Market Focus As the official destination marketer with a LEED Gold certified convention center and extensive meeting space, there is a clear cross-sell potential to corporate events, associations, and regional meetings seeking sustainable, high-capacity venues and integrated marketing support.

Sustainability Angle The LEED Gold certification of the convention center provides a compelling sustainability narrative for bids and RFPs, enabling sales to eco-conscious clients and organizations prioritizing green venues and energy-efficient event solutions.

Digital Marketing Stack Active use of major digital channels (Amazon, Google, Microsoft ad platforms) and analytics tools (Hotjar, Clarity) suggests opportunities to offer enhanced digital marketing services, attribution enhancements, and co-branded campaigns to drive inbound inquiries and group bookings.

Regional Collaboration Strategic partnerships with Visit Norfolk and regional stakeholders indicate openness to cooperative campaigns; this presents avenues for bundled destination marketing, combined events promotions, and cross-portfolio selling with adjacent markets to attract multi-city programs.