VISIT FLORIDA
Advertising ServicesFlorida, United States51-200 Employees
VISIT FLORIDA is Florida's official destination marketing organization within the Advertising Services industry, headquartered in Tallahassee, Florida. It operates through a public-private partnership that matches public funding dollar-for-dollar and partners with thousands of statewide businesses to promote Florida's $142 billion vacation brand through global marketing, public relations, and travel trade activities. The organization provides crisis-response support after hurricanes and other disasters, helps destinations attract conferences and conventions, and runs Florida's official welcome centers. Recent data show record visitation, including 143.3 million visitors in 2025, along with notable domestic and overseas market shares and a large economic impact. The Florida Legislature's independent Office of Economic and Demographic Research reports an ROI of about $3.30 returned to the state for every public dollar invested, and VISIT FLORIDA employs between 51 and 200 people.
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