BIM Collaboration Leverage Visual Interest's use of AutoCAD and Bluebeam to position lighting as BIM-ready content, offering Revit families and specification data to architects and engineers to drive early project specification.

Channel Growth With existing relationships to distributors and electrical wholesalers, expand regional partnerships and broaden product lines to accelerate lighting sales across Colorado and adjacent markets.

Sustainability Push Highlight energy efficient and sustainable lighting options to meet green building trends favored by architects and interior designers, creating cross-sell opportunities with eco-friendly product lines.

Design Build Partnerships Target design-build firms and contractors that value consultative guidance and a strong client experience to win integrated lighting projects and expand project win rates.

Digital Marketing Fit Capitalize on a digital-first approach by leveraging online catalogs, data-rich product specs, and marketing data to capture spec-in opportunities from A&D firms.