Insights

Certified Impact Vital Plan operates as a certified B Corporation, signaling a strong triple bottom line focus on profit, people, and planet. This presents an opportunity to align with impact-minded investors, retailers, and wellness partners who prioritize sustainability and ethical sourcing in collaborations and co-branded campaigns.

Wellness Education Recent launches like the Autophagy and Cellular Wellness Webinar indicate a content-led approach to product education. This creates sales opportunities for partnerships with health platforms, clinics, fitness centers, and consumer education initiatives seeking credible, science-backed wellness programming.

Debt Financing The company has secured debt financing and operates with multi-channel ecommerce infrastructure (Shopify, WooCommerce, Klaviyo). This suggests readiness for growth initiatives, potential for scaled marketing collaborations, and financing-friendly partnerships to expand product lines or distribution.

Digital Ecosystem Tech stack includes analytics and marketing tools (Crazy Egg, Segment, Klaviyo) and payment and commerce platforms (PayPal, Shopify, WooCommerce). This enables targeted digital marketing partnerships, data-driven customer acquisition campaigns, and co-marketing experiments with complementary wellness brands.

Market Position Revenue range and funding indicate a small to mid-market wellness player with growth potential comparable to Nature’s Answer or Gaia Herbs. There is an opportunity to pursue channel partnerships with retailers, specialty wellness stores, and healthcare professionals seeking reputable, mission-aligned suppliers.

Similar companies to Vital Plan

Vital Plan Tech Stack

Vital Plan uses 8 technology products and services including Crazy Egg, Linkedin Insight Tag, Segment, and more. Explore Vital Plan's tech stack below.

Vital Plan's Email Address Formats

Vital Plan uses at least 3 email formats:
Vital Plan Email FormatsExamplePercentage
First@vitalplan.comJohn@vitalplan.com
77%
Last@vitalplan.comDoe@vitalplan.com
19%
First.Last@vitalplan.comJohn.Doe@vitalplan.com
4%

Frequently Asked Questions

What is Vital Plan's phone number?

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You can contact Vital Plan's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vital Plan's official website and social media links?

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Vital Plan's official website is vitalplan.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Vital Plan generate?

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As of October 2026, Vital Plan's annual revenue is estimated to be $1M - $10M.

What is Vital Plan's NAICS code?

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Vital Plan's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Vital Plan have currently?

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As of October 2026, Vital Plan has approximately 45 employees across 2 continents, including North America and South America. Key team members include Digital Marketing Director: J. H. and Medical Board: J. S. Explore Vital Plan's employee directory with LeadIQ.

What industry does Vital Plan belong to?

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Vital Plan operates in the Wellness and Fitness Services industry.

What technology does Vital Plan use?

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Vital Plan's tech stack includes Crazy Egg, Linkedin Insight Tag, Segment, Shopify, WooCommerce, Klaviyo, PayPal and Adobe Creative Suite.

What is Vital Plan's email format?

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Vital Plan's email format typically follows the pattern of First@vitalplan.com. Find more Vital Plan email formats with LeadIQ.

How much funding has Vital Plan raised to date?

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As of October 2026, Vital Plan has raised $2.5M in funding. The last funding round occurred on Apr 14, 2022 for $250K.

When was Vital Plan founded?

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Vital Plan was founded in 2008.
Vital Plan logo

Vital Plan

Wellness and Fitness ServicesNorth Carolina, United States11-50 Employees

Vital Plan operates in the wellness and fitness services sector, providing guidance and natural health solutions, along with educational resources and community support for people pursuing better health. The company is based in Raleigh, North Carolina, and operates as a small to mid-sized enterprise. As a certified B Corporation, it follows a triple-bottom-line approach that includes profit, people, and the planet, with third-party verification of its commitment to integrity. Its offerings focus on expanding awareness and access to natural health approaches, addressing gaps in information and support for individuals on their health journeys. In 2022, Vital Plan launched the Autophagy and Cellular Wellness Webinar, developed alongside Dr. Rawls' The Cellular Wellness Solution book. The organization serves customers seeking non-pharmacological paths to wellness within the broader wellness and fitness services field.

Section iconCompany Overview

Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $2.5M

    Vital Plan has raised a total of $2.5M of funding over 6 rounds. Their latest funding round was raised on Apr 14, 2022 in the amount of $250K as a Venture Round.

  • $1M - $10M

    Vital Plan's revenue is estimated to be in the range of $1M - $10M

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