Insights

Market Diversification Vitamin World operates in multiple regions including the mainland US, US Virgin Islands, Guam, and Puerto Rico, providing opportunities to tailor marketing and product offerings to diverse customer bases and expand regional penetration.

Product Portfolio Expansion With over 700 distinct products, there is potential to upsell or introduce complementary health and wellness items, catering to broad customer needs ranging from athletes to seniors, increasing average order value.

Digital Integration Recent investments in digital infrastructure like partnering with Visionet Systems indicate a focus on seamless online and offline experience, presenting opportunities to enhance e-commerce solutions, personalization, and targeted marketing efforts.

Financial Growth Generating over 50 million dollars in revenue with a sizable product line positions Vitamin World as a promising partner for supply chain optimization, private label development, or bulk purchasing agreements tailored to health supplement brands.

Sustainability Focus The company's emphasis on sustainability and quality control aligns with a growing customer demand for eco-friendly and ethically sourced products, which can be leveraged to develop premium, green-certified supplement lines or certifications to appeal to conscious consumers.

Vitamin World Tech Stack

Vitamin World uses 8 technology products and services including WordPress, Cloudflare, Element UI, and more. Explore Vitamin World's tech stack below.

  • WordPress
    Content Management System
  • Cloudflare
    Content Management System
  • Element UI
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • YouTube
    Video Players
  • X-Content-Type-Options
    Web & Portal Technology
  • Facebook
    Widgets

Vitamin World's Email Address Formats

Vitamin World uses at least 1 format(s):
Vitamin World Email FormatsExamplePercentage
FLast@vitaminworld.comJDoe@vitaminworld.com
61%
FirstLast@vitaminworld.comJohnDoe@vitaminworld.com
24%
FirstL@vitaminworld.comJohnD@vitaminworld.com
13%
LFirst@vitaminworld.comDJohn@vitaminworld.com
2%

Frequently Asked Questions

Where is Vitamin World's headquarters located?

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Vitamin World's main headquarters is located at Great River, NY 11739 US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Vitamin World's official website and social media links?

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Vitamin World's official website is vitaminworld.com and has social profiles on LinkedIn.

How much revenue does Vitamin World generate?

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As of October 2025, Vitamin World's annual revenue is estimated to be $500K.

What is Vitamin World's SIC code NAICS code?

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Vitamin World's SIC code is 5499 - Miscellaneous Food Stores NAICS code is 44-45 - Retail Trade.

How many employees does Vitamin World have currently?

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As of October 2025, Vitamin World has approximately 480 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Compliance Officer: D. C.Chief Operating Officer: G. G.Chief Operating Officer: P. L.. Explore Vitamin World's employee directory with LeadIQ.

What industry does Vitamin World belong to?

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Vitamin World operates in the Retail industry.

What technology does Vitamin World use?

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Vitamin World's tech stack includes WordPressCloudflareElement UIjQuery UIGoogle Tag ManagerYouTubeX-Content-Type-OptionsFacebook.

What is Vitamin World's email format?

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Vitamin World's email format typically follows the pattern of FLast@vitaminworld.com. Find more Vitamin World email formats with LeadIQ.

When was Vitamin World founded?

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Vitamin World was founded in 1977.
Vitamin World

Vitamin World

RetailNew York, United States201-500 Employees

Hello World, Meet Vitamin World!

Over four decades ago, we opened our doors with the bold dream to change the way America gets nutrition. With every vitamin we make, every supplement we produce, every store we open, every package we ship, we believe that today is going to be better than yesterday.

Today, we’re a national brand with 58 stores in 18 states, including the US Virgin Islands, Guam, and Puerto Rico. Our website at www.vitaminworld.com, combined with our retail operations generates over $50 million in revenue, across a product line of more than 700 separate items. 

The Vitamin World Vision: A Partnership on a Journey to Wellness

We envision a world where people get the nutrition, information, and partnership they need to live their best life ever. No matter where they are on their wellness journey, taking a Vitamin World vitamin or supplement is a powerful, positive step our customers can take that will help them live a more vibrant, healthy and active life. 
We support our customer's desire for a sustainable world, so we strive to make the right choices for our planet, our people, and the communities where we work and live.

We provide the best-made vitamins and supplements — combined with trusted, authoritative advice. Vitamin World follows a Quality Control 5 model to ensure that our products are the highest quality. We thoroughly review Ingredients, Manufacturing, Testing & Safety, Labels and Claims for each product long before they hit the shelf.

Whether you are starting your wellness journey as an athlete in training, a young parent searching for the best nourishment for their family, or a grandparent just wanting to take their grandchild for a walk, the products and advice we offer can help you achieve your goals.

Section iconCompany Overview

Headquarters
Great River, NY 11739 US
SIC Code
5499 - Miscellaneous Food Stores
NAICS Code
44-45 - Retail Trade
Founded
1977
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Vitamin World's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Vitamin World's revenue is estimated to be in the range of $250M$500M

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