Insights

Expansion Possibilities Vitamin World has a national presence with 58 stores across 18 states, in addition to operating online. This widespread footprint offers significant opportunities for expansion into new geographic locations or enhancing the digital platform to capture a broader customer base.

Strategic Partnerships The recent partnership with Visionet Systems Inc. to revamp digital commerce infrastructure highlights a focus on enhancing customer experience. Exploring more collaborations with tech firms could lead to innovative solutions for customer engagement and retention.

Financial Recovery Potential Despite the Chapter 11 bankruptcy filing, the acquisition by Feihe International for $28 million indicates a strong interest in the company's potential for financial recovery. This presents an opportunity to capitalize on the new ownership structure and drive sales growth under a revitalized financial backing.

Product Diversification With a product line of over 700 items and a focus on quality control, Vitamin World has the ability to further diversify its offerings. Introducing new product lines, exclusive formulations, or partnerships with wellness brands could attract a wider customer segment and boost sales.

Competitive Analysis Understanding the competitive landscape, including companies like GNC and Life Extension, can provide insights into market positioning and potential differentiation strategies. Analyzing competitors' offerings and pricing strategies can help Vitamin World identify key sales opportunities and unique value propositions.

Vitamin World Tech Stack

Vitamin World uses 8 technology products and services including Cloudflare CDN, Cloudflare, React, and more. Explore Vitamin World's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • React
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • UpSellit
    Site And Cart Abandonment
  • Adobe Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Facebook
    Widgets

Vitamin World's Email Address Formats

Vitamin World uses at least 1 format(s):
Vitamin World Email FormatsExamplePercentage
FLast@vitaminworld.comJDoe@vitaminworld.com
62%
FirstLast@vitaminworld.comJohnDoe@vitaminworld.com
25%
FirstL@vitaminworld.comJohnD@vitaminworld.com
11%
FirLast@vitaminworld.comJohDoe@vitaminworld.com
2%

Frequently Asked Questions

Where is Vitamin World's headquarters located?

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Vitamin World's main headquarters is located at 68 S Service Rd Suite 100 Melville, NY 11747 US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Vitamin World's official website and social media links?

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Vitamin World's official website is vitaminworld.com and has social profiles on LinkedIn.

How much revenue does Vitamin World generate?

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As of March 2024, Vitamin World's annual revenue reached $75M.

What is Vitamin World's SIC code NAICS code?

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Vitamin World's SIC code is 5499 - Miscellaneous Food Stores NAICS code is 334220 - Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing.

How many employees does Vitamin World have currently?

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As of March 2024, Vitamin World has approximately 489 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer And Board Member: F. C.Chief Operating Officer: L. T.Chief Information Officer: V. G.. Explore Vitamin World's employee directory with LeadIQ.

What industry does Vitamin World belong to?

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Vitamin World operates in the Retail industry.

What technology does Vitamin World use?

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Vitamin World's tech stack includes Cloudflare CDNCloudflareReactjQuery UIUpSellitAdobe Tag ManagerBootstrapFacebook.

What is Vitamin World's email format?

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Vitamin World's email format typically follows the pattern of . Find more Vitamin World email formats with LeadIQ.

When was Vitamin World founded?

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Vitamin World was founded in 1977.
Vitamin World

Vitamin World

RetailNew York, United States201-500 Employees

Hello World, Meet Vitamin World!

Over four decades ago, we opened our doors with the bold dream to change the way America gets nutrition. With every vitamin we make, every supplement we produce, every store we open, every package we ship, we believe that today is going to be better than yesterday.

Today, we’re a national brand with 58 stores in 18 states, including the US Virgin Islands, Guam, and Puerto Rico. Our website at www.vitaminworld.com, combined with our retail operations generates over $50 million in revenue, across a product line of more than 700 separate items. 

The Vitamin World Vision: A Partnership on a Journey to Wellness

We envision a world where people get the nutrition, information, and partnership they need to live their best life ever. No matter where they are on their wellness journey, taking a Vitamin World vitamin or supplement is a powerful, positive step our customers can take that will help them live a more vibrant, healthy and active life. 
We support our customer's desire for a sustainable world, so we strive to make the right choices for our planet, our people, and the communities where we work and live.

We provide the best-made vitamins and supplements — combined with trusted, authoritative advice. Vitamin World follows a Quality Control 5 model to ensure that our products are the highest quality. We thoroughly review Ingredients, Manufacturing, Testing & Safety, Labels and Claims for each product long before they hit the shelf.

Whether you are starting your wellness journey as an athlete in training, a young parent searching for the best nourishment for their family, or a grandparent just wanting to take their grandchild for a walk, the products and advice we offer can help you achieve your goals.

Section iconCompany Overview

Headquarters
68 S Service Rd Suite 100 Melville, NY 11747 US
SIC Code
5499 - Miscellaneous Food Stores
NAICS Code
334220 - Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
Founded
1977
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Vitamin World's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Vitamin World's revenue is in the range of $50M$100M

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