Expansion into new market segments Vitamix recently launched the Ascent X Series blenders, indicating a focus on innovation and product expansion. This presents a sales opportunity to target customers interested in premium, high-performance blending solutions.

Recall management strategy With recent recalls on blending containers and blade bases, Vitamix has shown a commitment to product safety and quality assurance. Sales reps can leverage this by emphasizing Vitamix's dedication to customer satisfaction and offering peace of mind with their purchases.

Promotional sale events Vitamix is proactive in driving sales through promotional events like the Vitamix Days sale. Sales development representatives can capitalize on these events to attract price-sensitive customers and drive increased sales volume.

Strategic partnerships for growth By partnering with companies like Food Cycle Science Corp., Vitamix demonstrates a strategic approach to expanding its market reach and product offerings. Sales professionals can explore collaboration opportunities with aligned businesses to tap into new customer bases.

Exclusive product offerings Vitamix's launch of the E520 as a Costco-exclusive model presents a unique selling point to target Costco members seeking premium blending solutions. Sales teams can leverage this exclusivity to create a sense of value and exclusivity for potential customers.