Innovative Design Approach VIU's focus on authentic, modern eyewear utilizing advanced 3D-printing technology and quality materials like Italian Acetate and Japanese Titanium presents opportunities to collaborate on bespoke collections or limited-edition designs that appeal to style-conscious consumers seeking exclusivity.

Growing International Presence With retail stores across Europe and recent expansion into the U.S. market, VIU is positioned to increase sales through targeted marketing campaigns, new store openings, and online channels in high-growth regions supporting premium eyewear demand.

Direct-to-Consumer Model VIU’s direct sales approach offers a valuable channel for partnerships with complementary brands or exclusive product drops, enabling personalized experiences and collection collaborations that can drive customer loyalty and higher margins.

Technology Integration Leveraging their use of advanced tech like 3D-printing and digital marketing on platforms like TikTok indicates an openness to innovative product development collaborations and digital marketing partnerships aimed at younger, tech-savvy audiences.

Mid-Range Market Position With revenue estimates between 1M and 10M and a competitive landscape of global brands, VIU presents opportunities to expand sales in mid-tier markets through strategic partnerships, customized offerings, and enhanced brand positioning to capture a larger share of premium yet accessible eyewear.