Bridge to vegan Non-profit Viva! campaigns extensively with restaurants, foodservice partners, and hospitality events. Opportunity: propose revenue-friendly vegan menu consulting, 50% plant-based menu balancing, and co-branded campaigns to attract vegan-curious customers.

Partnership leverage Recent collaborations with brands like Zummo and TikTok, plus a Queen’s Enterprise Award for Innovation, signal strong credibility. Opportunity: position Viva! as a strategic partner for brand campaigns, influencer activations, and sustainability storytelling that boosts restaurant and product visibility.

Digital reach Active digital platform (Viva! Recipe Club with 200k users) and multiple tech tools (Drupal, WordPress, Mailchimp) indicate a ready-made channel for campaign distribution, membership drives, and sponsored content. Opportunity: offer paid sponsorships, recipe/content partnerships, and data-driven audience engagement packages.

Campaigns for impact Strong emphasis on environmental and health messaging with scalable campaigns such as 50by25 and Eating the Earth. Opportunity: sell campaign-based services to restaurants and campuses looking to achieve sustainability and public health credentials, plus co-branded certifications.

Global footprint Sensors and campaigns deployed across towns and cities; international activity suggested by awards and partnerships. Opportunity: propose multi-market activations, franchised event formats, and global rollouts of vegan menu labeling and carbon labeling partnerships for chains and retailers.