Targeted Reach Viva Media specializes in total market and multicultural audiences using proprietary targeting methods, presenting a sales opportunity to offer advanced audience segmentation and cross-channel planning for brands seeking diverse reach.

Integrated Media Their capabilities span digital, mobile, TV, radio, OOH and print, enabling a comprehensive media Buy that can be pitched as an end-to-end solution to advertisers looking to consolidate vendors and optimize reach across platforms.

SME Focus With a lean team and revenue under one million, there is a potential to upsell scalable, low-friction services and strategic partnerships that leverage efficient targeting to deliver measurable ROIs for small-to-mid market brands.

Tech Stack Utilizes standard web and analytics tools (Squarespace, WordPress, Microsoft 365, Google Fonts, Bootstrap) alongside caching and analytics tech, suggesting opportunities to propose enhanced digital marketing tech stacks, data integration, and performance reporting to clients.

Industry Fit Operating in advertising services with a focus on multicultural and lifestyle audiences positions Viva Media for growth through partnerships with Latinx-owned brands, media networks, and agencies serving diverse demographics; a channel to propose co-branded campaigns and strategic alliances.