Insights

Growing Plant-Based Range Vivera has demonstrated a strategic expansion into diverse plant-based product categories, including protein bites, whole-foods alternatives, and innovative textures like frozen tofu. This broadening of their product portfolio presents opportunities to collaborate with retailers and foodservice providers seeking to meet the rising consumer demand for varied plant-based options.

Sustainability as a Differentiator With a confirmed commitment to sustainability—being climate neutral and using eco-friendly packaging—Vivera appeals to environmentally conscious consumers. Marketing campaigns highlighting these eco initiatives can strengthen brand loyalty and attract partners aiming to enhance their sustainable offerings.

Acquisition of Vegetarian Assets The recent acquisition of The Vegetarian Butcher from Unilever positions Vivera for increased market share and product innovation. This provides an opportunity to cross-sell new products, target existing and new distribution channels, and leverage the combined expertise to accelerate growth in the plant-based segment.

Innovation and Trend Alignment Vivera’s quick response to food trends, such as freezing tofu inspired by TikTok and launching minimally processed

Technology-Driven Efficiency Utilizing advanced technology and a strong digital infrastructure, Vivera is positioned for scalable production and targeted marketing. Collaborating with the company to enhance supply chain efficiencies or develop new product lines aligned with emerging market trends could unlock additional sales opportunities.

Vivera Tech Stack

Vivera uses 8 technology products and services including MySQL, Microsoft 365, Google Fonts API, and more. Explore Vivera's tech stack below.

  • MySQL
    Database
  • Microsoft 365
    Email
  • Google Fonts API
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Slick
    Javascript Libraries
  • Priority Hints
    Performance
  • PHP
    Programming Languages
  • Bootstrap
    UI Frameworks

Vivera's Email Address Formats

Vivera uses at least 1 format(s):
Vivera Email FormatsExamplePercentage
FLast@vivera.comJDoe@vivera.com
69%
FMiddleLast@vivera.comJMichaelDoe@vivera.com
14%
First.Last@vivera.comJohn.Doe@vivera.com
12%
First.Middle.Last@vivera.comJohn.Michael.Doe@vivera.com
5%

Frequently Asked Questions

Where is Vivera's headquarters located?

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Vivera's main headquarters is located at Handelsweg 9, Holten, Overijssel 7451 PJ, NL. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Vivera's official website and social media links?

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Vivera's official website is vivera.com and has social profiles on LinkedIn.

What is Vivera's NAICS code?

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Vivera's NAICS code is 311 - Food Manufacturing.

How many employees does Vivera have currently?

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As of October 2025, Vivera has approximately 241 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Marketing Director: K. L.Sales Director: R. J.Product Development Manager: R. L.. Explore Vivera's employee directory with LeadIQ.

What industry does Vivera belong to?

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Vivera operates in the Food and Beverage Manufacturing industry.

What technology does Vivera use?

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Vivera's tech stack includes MySQLMicrosoft 365Google Fonts APIjQuery UISlickPriority HintsPHPBootstrap.

What is Vivera's email format?

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Vivera's email format typically follows the pattern of FLast@vivera.com. Find more Vivera email formats with LeadIQ.

When was Vivera founded?

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Vivera was founded in 1990.
Vivera

Vivera

Food and Beverage ManufacturingNetherlands201-500 Employees

Vivera is a European brand for delicious plant based products. 

Vivera has a large range of meat replacers (ingredients, meal centres and snacks). Vivera started producing meat substitutes 30 years ago and has a lot of expertise and technologies to produce a wide range of products in its 3 production locations in The Netherlands. 

Most Vivera products are based on soy beans. However, there are also products based on chickpeas, pea and wheat proteins. 

Vivera products are high in protein and in most products vitamin B12 and iron is added. 

Sustainability 
Vivera is climate neutral since 1st of January 2022. We are conscious of our social responsibility and are always looking for sustainable solutions related to all areas of its industrial processes.  Another example is that the trays in which the Vivera products are placed are made from recyclable PET material. 

The cardboard packaging is made from cardboard approved by the FSC (Forest Stewardship Council). The wood from which this cardboard is made originates from woodlands managed in accordance with the sustainable principles of the FSC. 

Vivera applies very strict regulations regarding the purchasing of all its raw materials and consumables. The most important raw material for the Vivera products are soy beans. 

The soy that is used to produce the Vivera products is derived from sustainable non-genetically modified soy beans. These soy beans are grown in accordance with sustainable guidelines, thereby saving the environment.

Section iconCompany Overview

Headquarters
Handelsweg 9, Holten, Overijssel 7451 PJ, NL
Website
vivera.com
NAICS Code
311 - Food Manufacturing
Founded
1990
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Vivera's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Vivera's revenue is estimated to be in the range of $1M$10M

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