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Insights

Expanding product line Vivera has recently launched Protein Bites and partnered with Boermarke to offer 'Vairy' plant-based alternatives, presenting a sales opportunity to promote these popular new products in the market.

Market penetration Vivera's launch of new SKUs from its plant-based BBQ collection into supermarkets nationwide indicates a strategic move for wider market penetration, creating an opportunity to increase distribution and sales channels.

Collaborative partnerships Collaborations with Wageningen University & Research for validation and feedback highlight Vivera's commitment to innovation, offering a sales angle by leveraging these partnerships to showcase product authenticity and quality.

Joining expert advisory board With the addition of Karen Antonio, a retail distribution and business development expert, to Vivera's Advisory Board, there is a chance to leverage Antonio's expertise in sales strategies to drive growth and expansion in the market.

Competitive positioning By comparing with similar companies like Beyond Meat and Tofurky, Vivera can highlight its sustainability focus, climate neutrality, and diverse product range to strengthen its competitive positioning and attract environmentally conscious consumers, opening up new sales opportunities.

Similar companies to Vivera

Vivera Tech Stack

Vivera uses 7 technology products and services including Snoobi, Facebook Pixel, Google Analytics, and more. Explore Vivera's tech stack below.

  • Snoobi
    Analytics
  • Facebook Pixel
    Analytics
  • Google Analytics
    Analytics
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Facebook
    Widgets

Vivera's Email Address Formats

Vivera uses at least 1 format(s):
Vivera Email FormatsExamplePercentage
FLast@vivera.comJDoe@vivera.com
68%
FMiddleLast@vivera.comJMichaelDoe@vivera.com
14%
First.Last@vivera.comJohn.Doe@vivera.com
13%
First.Middle.Last@vivera.comJohn.Michael.Doe@vivera.com
5%

Frequently Asked Questions

Where is Vivera's headquarters located?

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Vivera's main headquarters is located at Handelsweg 9 Holten, Overijssel 7451 PJ NL. The company has employees across 5 continents, including EuropeSouth AmericaAsia.

What is Vivera's official website and social media links?

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Vivera's official website is vivera.com and has social profiles on LinkedIn.

How much revenue does Vivera generate?

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As of October 2024, Vivera's annual revenue reached $75M.

What is Vivera's NAICS code?

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Vivera's NAICS code is 311 - Food Manufacturing.

How many employees does Vivera have currently?

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As of October 2024, Vivera has approximately 252 employees across 5 continents, including EuropeSouth AmericaAsia. Key team members include Head Of Product Development: E. V. W.Ceo: W. V. W.Cfo: B. D. J.. Explore Vivera's employee directory with LeadIQ.

What industry does Vivera belong to?

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Vivera operates in the Food and Beverage Manufacturing industry.

What technology does Vivera use?

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Vivera's tech stack includes SnoobiFacebook PixelGoogle AnalyticsjQuery UIjQueryGoogle Tag ManagerFacebook.

What is Vivera's email format?

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Vivera's email format typically follows the pattern of . Find more Vivera email formats with LeadIQ.

When was Vivera founded?

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Vivera was founded in 1990.
Vivera

Vivera

Food and Beverage ManufacturingOverijssel, Netherlands201-500 Employees

Vivera is a European brand for delicious plant based products. 

Vivera has a large range of meat replacers (ingredients, meal centres and snacks). Vivera started producing meat substitutes 30 years ago and has a lot of expertise and technologies to produce a wide range of products in its 3 production locations in The Netherlands. 

Most Vivera products are based on soy beans. However, there are also products based on chickpeas, pea and wheat proteins. 

Vivera products are high in protein and in most products vitamin B12 and iron is added. 

Sustainability 
Vivera is climate neutral since 1st of January 2022. We are conscious of our social responsibility and are always looking for sustainable solutions related to all areas of its industrial processes.  Another example is that the trays in which the Vivera products are placed are made from recyclable PET material. 

The cardboard packaging is made from cardboard approved by the FSC (Forest Stewardship Council). The wood from which this cardboard is made originates from woodlands managed in accordance with the sustainable principles of the FSC. 

Vivera applies very strict regulations regarding the purchasing of all its raw materials and consumables. The most important raw material for the Vivera products are soy beans. 

The soy that is used to produce the Vivera products is derived from sustainable non-genetically modified soy beans. These soy beans are grown in accordance with sustainable guidelines, thereby saving the environment.

Section iconCompany Overview

Headquarters
Handelsweg 9 Holten, Overijssel 7451 PJ NL
Website
vivera.com
NAICS Code
311 - Food Manufacturing
Founded
1990
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Vivera's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Vivera's revenue is in the range of $50M$100M

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