Strategic sustainability Vivid Economics has a history of partnering with major global players on climate and sustainability projects, including collaborations with McKinsey, WaterAid, PRI, and initiatives like Planetrics. This suggests ongoing demand from clients seeking advanced economic modeling for climate risk, policy impact, and sustainable finance strategies.

Policy-commerce interface The firm positions itself at the intersection of policy and commerce with a strong academic network. This indicates opportunities to offer client-ready economic models and scenario analysis that translate regulatory changes into commercial implications for energy, infrastructure, and finance sectors.

Global expansion cues With bases in London, the Netherlands, and the USA, Vivid Economics demonstrates international reach and capacity to support cross-border projects, suggesting sales opportunities for multinational clients needing consistent economics advisory and transfer of knowledge across regions.

Analytics and tools Recent product launches like Planetrics and use of NGFS scenarios show a capability to quantify climate-related risks at granular asset levels. This opens upsell potential for financial institutions and corporates seeking risk management, reporting, and compliance solutions.

Acquisition momentum Formerly independent, Vivid Economics was acquired by McKinsey, signaling credibility and access to a broader client base. This can be leveraged in sales conversations to position them as part of a larger global capability while highlighting nimbleness and specialized expertise in sustainability economics.