Sustainability Expertise Vivid Economics specializes in advising clients on complex environmental and sustainability policies across various sectors, presenting opportunities to offer tailored solutions that enhance clients' compliance and ESG reporting capabilities.

Strong Strategic Partnerships Their collaborations with global organizations such as WaterAid, the UN, and McKinsey demonstrate a network of influential partners, indicating potential avenues to develop joint service offerings or expand into new institutional markets focused on climate and sustainable development.

Market Focus Areas With expertise in energy, infrastructure, and finance, Vivid Economics serves sectors critical to the green transition, providing a pathway for sales efforts targeting companies seeking to improve their sustainability strategies or green finance solutions.

Emerging Risk Solutions The launch of Planetrics highlights their focus on climate-related financial risk management, offering an entry point for sales of advanced analytics tools, risk assessment services, or consulting help for financial institutions and asset managers.

Growth and Acquisition Vivid Economics’s recent acquisition by McKinsey and their expanding project portfolio suggest a growing presence in the strategic economics consulting space, opening opportunities for cross-selling complementary services such as enterprise sustainability transformations and impact assessments.