Premium Market Position Vizio Optic specializes in high-end, handmade designer eyewear, positioning itself as a luxury brand in the Boston market. This creates opportunities to target affluent customers seeking exclusive eyewear brands and premium customer experiences.

Award-Winning Reputation With multiple 'Best of Boston' awards over eight years, Vizio Optic has established strong local brand recognition, providing a foundation to upsell exclusive accessories or premium eyewear collections and build customer loyalty.

Digital Presence & Tech Stack Utilizing platforms like Shopify and engaging with social media channels like Facebook and Twitter, Vizio Optic emphasizes its online visibility. Enhancing digital marketing efforts could attract more online shoppers and expand their reach beyond the local market.

Growth and Expansion Although current revenue ranges from zero to ten million dollars, there is potential for growth through targeted sales campaigns, partnerships with exclusive brands, or expanding service offerings such as new eyewear lines and accessories.

Training & Engagement Offering a fully sponsored optician apprenticeship indicates a focus on skilled customer service and employee engagement. Developing sales training programs can help staff better communicate product value, thereby increasing sales conversion rates.