Strategic Acquisition VLP formed a strategic partnership with EquipmentShare in 2020 to expand five locations in Missouri and Kansas, presenting a cross-sell opportunity for EquipmentShare rental technology solutions alongside VLP’s heavy equipment sales and service capabilities.

Expanded Capabilities The collaboration enables all five VLP locations to offer EquipmentShare’s rental and maintenance services, as well as parts support, creating a unified offering that can be upsold to current customers and attract new project leads seeking integrated equipment and digital solutions.

Technology Adoption VLP uses a modern tech stack and digital footprint (AWS, WordPress, New Relic, analytics tags) which positions it to adopt and integrate EquipmentShare’s telematics and data-driven rental platform for improved fleet utilization and customer insights.

Mid-Market Focus With mid-market range revenue and regional footprint, VLP targets customers in Kansas and Missouri who value scalable equipment solutions, repair services, and tech-enabled rental options—a favorable segment for EquipmentShare expansion and digital offerings.

Growth Readiness Having a historic presence since 1911 and a path of growth through partnership, VLP is likely open to channel-driven revenue models, co-branded marketing, and expansion into additional locations or product lines that leverage EquipmentShare’s technology and service network.